The Vision Behind

The story behind
A taste of life

«Cancer doesn't discriminate between age, whether you're young or old. Every home has someone—a loved one, a friend, a relative—who is affected by it».

These powerful words, spoken by a woman courageously battling the disease, capture the essence of the A taste of life initiative. They remind us that any of us could one day face the challenges of being a cancer patient or supporting someone we care about. In those moments, what we need most is compassion, understanding, and unwavering support.

Recognizing this need, we gave a voice to brave individuals who have experienced cancer firsthand. We created a book featuring 20 personal stories, along with a film that highlights 7 of the 20 protagonists, allowing us to delve even deeper into their powerful journeys.

As we explore these stories, we find that what begins with fear and anxiety gradually evolves into optimism, hope, and courage. We discover that love and determination are the most powerful driving forces. In both the book and the film, as in life itself, the negative exists alongside the positive, anxiety coexists with optimism, and together, they create… ‘the taste of life.’