Philosophy

The story behind it
A taste of life

"Cancer does not distinguish whether you are young or old. Every home has a person, an acquaintance, a friend, a relative who suffers from it."

The story behind the A taste of life initiative is summed up in these words of a woman who was fighting the disease. That we all may at some point find ourselves in the position of a cancer patient or their loved ones, and then we will need as much support and understanding as possible.

Recognizing this need, we gave voice to brave people who lived through the cancer experience, creating a book with 20 personal stories and a film with 7 of the book’s 20 protagonists, allowing us to delve even deeper into their stories.

As we “travel” through the stories, we find that what begins with fear and anguish gradually evolves into optimism, hope, and bravery, and that love and will are the strongest motivators. Both in the book and in the film, as in life, the negative element coexists with the positive, anxiety with optimism and together, they make up… “the taste of life”.